One does not replace the other. A Google Business Profile (Profil Firmy w Google) is free and brings clients in from maps — it is always worth having; a website answers the questions the decision hangs on: what exactly you do, what it costs and which area you cover. If you have to pick one at the start, begin with the profile — and build the site once the same answers start going round in circles.
The specifics
It shows the company on maps and in local results: name, phone, opening hours, reviews, directions. It is free and for many local companies it produces the first call. It is always worth setting up — even before there is a site.
It will not answer „do you do exactly this, and what does it cost”. There are no prices in it, no scope of services and no past work in the form a client wants to see. And it is not yours: Google decides the rules, the layout and the visibility, and access can be lost.
It answers the questions asked before a decision: services, prices, the area you cover, your past work. It takes an enquiry at 11 pm when nobody can pick up the phone. And it is yours, on your own domain — nobody switches it off under someone else's rules. The text on it is Polish, and we write it.
The profile brings clients from maps, the site closes the decision. The profile carries the site address; the site carries the same name, NIP, phone and service area. Google matches the data and treats the company as credible. That is one of the things we set up at launch.
FAQ
Indirectly. Google collects company data from several sources, and a site carrying the same name, phone, NIP and service area is one of the credibility signals. Merely having a website does not push the profile into first place by itself.
With the Google profile: it is free and takes an evening. The website is the next step — it becomes necessary when you answer the same questions for the tenth time. We build the design with no deposit in 1–2 working days, so you decide while looking at a finished site.
Yes, that loses clients: a Pole searches in Polish and Google shows what matches the query. Service names, the description and the categories have to be Polish, and the data has to match the site. We supply the wording at launch.
At launch we connect the site to an existing profile and put the data in order. Creating and verifying a profile needs the owner's access — we explain step by step what to click. It is part of the launch and we do not charge separately for it.
Contact
Three lines are enough: company name, trade and your phone number. We gather the rest from public sources and show it to you for checking — write in English.